Privacy Policy

Last updated: 18 August 2026

This policy explains what The Density Group LLC collects through temidayoafonja.com, why, who it is shared with, how long it is kept, and what you can ask us to do about it. It describes what the site actually does rather than what a template would say.

Who we are

The Density Group LLC operates this website and is the controller of the information described below. For any question about this policy or your information, contact temidayo@thedensitygroup.com.

What we collect

Information you give us. Our forms collect your name and email address, and depending on the form, your organization, your role, and a free-text description of a decision or situation you want to discuss. The enterprise inquiry forms ask you not to include confidential employee information, personal data, medical information, compensation information, performance records, or sensitive internal documents.

Diagnostic and Scan responses. If you complete one of our instruments, we store your individual answers, not only your totals, together with the computed scores and placement. On the individual Diagnostic we also store the industry, role level, years of experience, and organization size you select. On the organizational instruments we store the sector, headcount, mission exposure, recent change, and AI change pressure you select.

Technical information. Our service providers receive your IP address and browser user agent in the ordinary course of serving the site. In addition, the Organizational Scan applies a rate limit to its narrative generation, and that rate limiter records your IP address with a request count. We are changing this so it records an irreversible value rather than the address itself.

Consent choices. Where you tick a consent box, we record whether you ticked it.

Career Decision Evidence Check. The form at /career-decisions collects your first name, your email address, and an optional description of the decision you are currently facing. It asks for two separate permissions, and records each one independently, with its own date and time and the version of this policy in force at that moment. The first permission is required and covers only sending you the evidence check you asked for. The second is optional, starts unticked, and is the only thing that adds you to our ongoing guidance list. Asking for the evidence check never adds you to that list, and leaving the second box unticked has no effect on the first.

If you arrive at that page from a link that carries campaign information, for example from a video, we also record the campaign values in that link, the identifier of the originating video, and the address of the page that referred you. We record this twice: for the visit that first brought you to the page, and for the most recent such visit, so that a later video does not erase the one that originally reached you. Those values are held in your own browser's session storage while you are on the page, so that they are not lost as you move around it, and your browser discards them when you close the tab. We never infer a source you did not actually arrive with. That form also applies a rate limit, which records an irreversible value derived from your IP address rather than the address itself.

Why we use it, and our lawful basis

We use your information for four purposes. The lawful basis in brackets applies to visitors protected by the UK or EU General Data Protection Regulation.

To respond to your inquiry and decide whether a conversation would be useful. [Legitimate interests: responding to a request you initiated.]

To deliver a result or resource you asked us for, such as your diagnostic or Scan result, or the Career Decision Evidence Check. [Performance of a service you requested.]

To send you occasional updates, only if you asked for them. If you do not tick the marketing box, you are not added to any ongoing mailing list. [Consent, which you may withdraw at any time.]

To build anonymized aggregate research on capability formation. The individual Diagnostic asks separately for research consent. [Consent.]

We also keep records for the ordinary security and integrity of the site, including the rate limit described above. [Legitimate interests: preventing abuse.]

Who we share it with

We do not sell your information and we do not share it for advertising. We use the following service providers, each of which processes information on our behalf.

Formspree receives every field you submit through a form, so that we are notified of it.
Netlify hosts the site, runs its serverless functions, and stores the durable records described below.
Anthropic receives the answers and organizational context you provide to the Organizational Scan and the AI Capability Readiness instrument, in order to generate the written narrative of your result. It does not receive your name or email address for that purpose.
Kit, formerly ConvertKit, is the provider that sends our email. From the diagnostic instruments it receives your email address, name, organization, and result summary only if you gave marketing consent. From the Career Decision Evidence Check it receives your details whenever you ask us to send you that resource, because Kit is what delivers it, and it receives the separate marker for ongoing guidance only if you ticked that second, optional box.
Plausible Analytics provides aggregate site analytics. It does not use cookies and does not collect personal data.
Google Fonts serves the typefaces used across the site and receives your IP address when your browser requests them.

If you submit the Career Decision Evidence Check, Kit also receives your first name, your email address, the optional decision description, both consent records, and the campaign values described above, so that the evidence check can be sent to you and so that every message carries an unsubscribe link. Whether you also receive ongoing guidance is controlled by a separate marker that is applied only if you ticked the optional box. Netlify holds the same information as our own durable record of your request. That form sends your information to no one else.

Purchases of books, the Field Kit, and workshop places are completed on Amazon, Gumroad, and Maven respectively, under their own privacy policies. We never receive or store your payment card details.

International transfers

We operate from the United States and our service providers are primarily US-based. If you are in the United Kingdom or the European Economic Area, your information will be transferred to the United States. Where that transfer requires a safeguard, we rely on the transfer mechanisms offered by the relevant provider, such as standard contractual clauses. We are confirming the specific mechanism for each provider with counsel.

How long we keep it

Inquiry submissions are kept for as long as needed to respond and to maintain a record of the conversation. Diagnostic and Scan records are currently kept indefinitely; we are setting defined retention periods and will state them here once fixed. Marketing records are kept until you unsubscribe. If a diagnostic result cannot be sent because of a network problem, the pending record is stored in your own browser and expires automatically after seven days.

Career Decision Evidence Check records, including both consent records and the campaign values stored with them, are kept until you unsubscribe or ask us to delete them.

Cookies

This site sets no cookies of its own. Our analytics provider is cookieless. We do not use advertising trackers, session recording, or a tag manager.

Our live sessions are a separate matter from the site. The free Lightning Lesson is recorded by the organizer, and for the free guided session the teaching and assessment portion is recorded and shared with registrants while the question and answer portion is not. Registering tells us you understand that.

Your rights

Depending on where you live, you may have the right to ask us for a copy of your information, to correct it, to delete it, to restrict or object to how we use it, to receive it in a portable format, and to withdraw consent you previously gave. You will never receive different service for exercising a right.

To make a request, email temidayo@thedensitygroup.com. We will acknowledge your request and respond within the period required by the law that applies to you, and we may need to ask you for information to confirm who you are.

You can unsubscribe from marketing email at any time using the link in any message we send you.

If you are in the UK or EEA and you are not satisfied with our response, you may complain to your national supervisory authority.

How we protect it

The site is served over HTTPS. Access credentials for our service providers are held as environment variables and never appear in the site's source. Access to stored records is limited to the firm.

Children

This site is not directed to children, and our workshops require participants to be 18 or older. We do not knowingly collect information from anyone under 18.

Changes to this policy

If we change this policy we will update the date at the top of the page.